Subscription services have become increasingly popular in recent years, as they offer convenience and cost savings to customers. One of the key benefits of subscription services is the ability to save money through “subscribe and save” discounts. These discounts are designed to encourage customers to sign up for recurring deliveries, by offering a reduced price for committing to a certain number of deliveries over a set period of time. This type of discount is often advertised on the outside of shipping boxes, in order to reach customers at the point of delivery.
The use of shipping boxes as a form of advertising is not a new concept, but it has become increasingly popular in recent years as e-commerce has grown. By advertising on the outside of shipping boxes, companies can reach customers at the moment they receive their purchase, when they are most likely to be engaged and open to additional offers. This is particularly effective for subscription services, as the customer has already demonstrated an interest in the product by making a purchase, and is likely to be receptive to the idea of recurring deliveries.
That’s where Elteve comes in, with the worlds first platform to allow companies to design their subscribe and save advertisements, and easily print them as they print their shipping labels.
One of the main advantages of subscribe and save discounts is that they offer a predictable revenue stream for businesses. When a customer signs up for a subscription, the company knows exactly how much revenue they will receive over a certain period of time, and can plan accordingly. This allows companies to better forecast their future revenue and make more informed business decisions. Additionally, subscribe and save discounts can also help to increase customer retention and reduce churn, as customers are more likely to stick with a service if they are receiving a discounted price.
Another benefit of subscribe and save discounts is that they can help to increase the average order value (AOV) of a customer. By offering a discount for committing to a certain number of deliveries, customers may be more likely to increase the quantity of their order in order to take advantage of the discount. This can result in a significant increase in revenue for the business, as customers are effectively paying a higher price for the product overall.
When it comes to advertising subscribe and save discounts on the outside of shipping boxes, there are a few key things to keep in mind. Firstly, it is important to make the offer clear and easy to understand. The customer should be able to quickly understand the terms of the offer and how to take advantage of it. Additionally, it is important to include a clear call to action, such as a URL or a unique code that the customer can use to sign up for the subscription service.
Another important consideration is the design of the advertising. The design should be visually appealing and consistent with the company’s branding. It should also be easy to read and understand, even when viewed at a distance or in low light conditions. The design should also be optimized for printing on corrugated cardboard, which can be challenging due to the rough and uneven surface of the shipping box.
It’s important to mention that the use of subscribe and save discounts on the outside of shipping boxes can be a powerful tool, but it should be used in conjunction with other marketing efforts. For example, companies should also promote the offer on their website, email campaigns and social media channels to reach as many customers as possible. It also makes sense to track the effectiveness of the campaign, track the number of sign-ups and measure the impact on the overall revenue and customer retention.
In conclusion, subscribe and save discounts are an effective way to encourage customers to sign up for recurring deliveries and generate a predictable revenue stream for businesses. Advertising these discounts on the outside of shipping boxes is a smart move, as it allows companies to reach customers at the moment they receive their purchase, when they are most likely to be engaged and open to additional offers. With the right design and messaging, advertising on shipping boxes can be a powerful tool and Elteve is your best partner to get printing today!
