Marketing collateral in a delivered package isn’t a new idea. Packaging itself is often part of the marketing mix. It’s not enough to simply deliver products on time and in good condition. Clothing companies envelop products in beautiful wrapping paper. Make-up companies place their bottles and tubes in custom trays to keep them just so throughout the shipping process. Whatever your packaging strategy is, you know it’s a direct reflection of your brand.

Design a package that delivers to the customer today and future sales tomorrow by staying ahead of the technology adoption curve. This is an idea that’s everywhere in every industry. Technology is helping not only companies, but their customers too. It’s now an expectation that your company will have the latest technology backing up your processes and enhancing the customer experience.

We’d like to make the case for why the package itself needs to be part of your technology solution, specifically the shipping label. Instead of being the last step in the customer’s experience, your shipping label becomes a bridge to more information, additional discounts, prizes, and whatever else you want to connect to the customer’s most recent order. That’s all made possible with custom QR codes tied to the exact online resource you want your customer to see.

QR codes have been used for many years to guide us from a movie poster in a theater window to the movie trailer website where the story comes to life right in front of us. Elaborate restaurant menus have even been replaced by nimble QR codes. We’re all more familiar with how they work and they’re easier than ever with smartphones that come standard with QR code readers.

Here are some examples of how to put QR codes to good use in your sales and marketing strategy.

• A beauty supply company’s on-package QR code takes the customer to an online quiz about their skin type and relevant product suggestions based on their responses
• An adventure travel gear company uses the QR code to direct all customers who ordered snowshoes to travel destinations and itineraries in the snowiest, least-known places on the planet
• The QR code for every wooden product a new craft furniture builder sends the customer to a page about caring for their new heirloom piece and a bonus discount on a matching piece
• A quirky magazine adds a QR code to every address label to escort readers to content they can’t get any other way

In addition to the versatility of where the QR codes can take people, they can also be customized to fit your brand, your latest marketing campaign, or any other variable you’d like it to coordinate with. And the whole process can be done within our platform, regardless of your skill level. Go to our homepage to sign up for early access today and start exploring how a QR code will bring you closer to your customers and customers closer to even more of what they want.