Promotions can amp up any marketing strategy. These temporary offers are designed to increase sales while the promotion is active, but can also be part of a strategy to find repeat customers. The energy they add to your product mix gives customers and potential customers an extra incentive to buy, to strike while the iron’s hot.
For maximum impact, promotions should be straightforward and easy to take advantage of. A quick, personalized on-package ad with a QR code connected to the promotion page is the absolute fastest way to tell customers about your latest promotion. It requires just one step and then customers have all the information they need. Even “go online and click on our ad” has more steps. QR codes simplify promotions and give your customer more time to peruse your store.
3 Ways to customize sales promotions
Address the customer by name
People aren’t just used to seeing their name in ads, they’re starting to expect it. Traditional paper inserts have to be printed in bulk and can’t be personalized to the level of a person’s name, but an on-package ad with elteve can be and you already have the information you’ll need.
Tailor the promotion to a specific audience segment
Engage with your customers on a deeper level by designing a sales promotion that appeals to specific segments, such as all your customers who bought a certain product or spent more money at the beginning of the year. People are much more curious about promotions that look like something they’d actually buy or match their spending habits. Because you have to compete with on-package ads of all kinds from huge national brands as well as smaller ecommerce businesses, take this opportunity to stand out and show customers you understand them.
- Bundle products and send the promotion to customers who bought at least one product in the bundle
- Tie promotions to the four seasons, back-to-school season, etc.
- Offer a promotion that’s specific to your loyalty program
Ask customers how they want their promotions to be customized
Allow them to tell you what is most important to them and what they like. Then, be completely transparent about how you plan to use their information. In a study by Accenture, researchers found that 83% of customers are willing to share more information about themselves if it means a more personalized customer experience and that the business will be transparent about how their information will be used. This particular tactic has the biggest potential of coming across as creepy or invasive, so transparency is critical. Using only the information customers have knowingly given you (i.e. zero-party data) increases transparency and builds trust with your customers.
With the elteve platform, your fully branded ads can incorporate any bit of data you want to use and you won’t need amazing design skills to pull it off. Sign up for early access now through the end of 2022 to learn how easy it is to personalize your promotions this holiday season and beyond.