Loyalty programs. They’re everywhere with the intention of driving sales in a mutually beneficial way for customers and businesses. We’ve all participated in a loyalty program as a customer, witnessed how the business runs it, and learned there are definitely better ones than others.
Have you ever considered using your delivery packages as marketing tools for your loyalty program? If so, you’ve probably run into the question about how to make them truly valuable and personalized. Our favorite way is with a QR code that takes a personalized, on-package message to the next level. That’s why we designed the elteve platform to be highly and easily customizable, ready to link to your customer data, and quick to print a customer-specific shipping label. All you have to do is get in there and create your ad.
How to improve your loyalty program with QR codes
Use the information the program gathers
Loyalty programs help you sell more and help customers get more value from your business, while bringing in lots of valuable data. They tell you who spends the most, which products are the most popular ways to earn rewards, and which methods of interaction are most effective (e.g., earning loyalty rewards by completing surveys or buying during specific promotions).
IDEA: Link the QR code on a customer’s most recent delivery to a quiz where correct answers earn the customer more points in the loyalty program.
Keep up with loyalty program trends
What worked last week may not work next week. Competitors will innovate and so should your business. Use every data source you have. That includes the data from your own loyalty program, webinars, blogs, and the loyalty programs you personally participate in.
IDEA: Create a QR code that goes to a survey about potential new loyalty program rewards you’d like customer feedback on.
Engage and align your team
The people who talk directly to customers are also the ones who know the customer experience and feedback best. Make the most of those one-on-one connections by ensuring your team understands the loyalty program and how to guide customers through it. Encourage them to share tips with each other, ask questions, and make program improvement suggestions.
IDEA: Lead a team brainstorm about how to get more customers to engage with the under-utilized aspects of your loyalty program or about why customers don’t use it. Then use a few different QR codes to test out possible solutions.
Personalize loyalty program rewards
Give rewards tailored to customer preferences and spending history to show that you want them to have the best possible experience with your business. Seeing which ones succeed would also help your team understand the products from the customer perspective.
IDEA: Put a QR code next to a message about how close the customer is to reaching the next level of your loyalty program and connect the QR code to a personalized page with options to get to that level right now.
These are just a few ideas of how to use QR codes to drive more utilization of your loyalty program. Now get creative with your company-specific products, attributes, and program details. The elteve platform can handle it and we’re giving away early access to the entire platform now through December 31, 2022.
