We’re excited to announce the release of our latest innovation, especially because we know it’s 150% more effective than email. That’s right. Elteve is bringing you up to 10% scan rates rather than 4% email open rates, and just because a customer opens the email doesn’t mean they’ll click on the ad inside.
The elteve QR code platform not only gets more customers to click on your ad, it adds a valuable layer to the customer experience and builds on the other advertising you’re already doing. It takes an average of seven touches before a customer feels like they know your brand. Adding one that rewards them for buying from you is like the proverbial icing on the cake that could also encourage your latest happy customer to make their next purchase right now.
Elteve’s patented parcel marketing technology makes it easy to create a personalized on-brand ad that, printed with sustainable and non-toxic ink, includes a QR code to guide the customer directly to the electronic details of your offer. Because the offer details are electronic, they can be changed, or corrected, at any time.
If you’ve ever worked with paper inserts, you probably know or can understand the panic that sets in when, after 10,000 inserts have arrived in shrinkwrap on a pallet, a team discovers a typo or that the offer is no longer competitive enough. Even if everything goes well, you could be stuck with leftover inserts that aren’t exactly accurate anymore, but need to be used up.
On-parcel advertising is also a non-intrusive way to reach customers. In a time when privacy concerns are paramount and consumer protections are reducing your resources to get information about which parts of your marketing efforts are working and which ones aren’t, it’s more important than ever to sell more to existing customers. This new challenge fits with what everyone has known for a long time – it costs much more to sell to new customers than to sell to existing ones. Increasing customer lifetime value (LTV) is the new name of the game and elteve is out to make that an easier prospect for every ecommerce business.
The arrival of the busiest time of the year means ecommerce businesses and any businesses that ship products to their customers can do a lot more with everything that arrives on the customer’s doorstep. Printing ads on the box is great, but it’s even better to give customers a one-step shortcut right to the offer you want them to see. Make it easy for them to buy from you again and increase the chances that your offer is going to be for a product they actually want.
It’s time to innovate on how you’re going to increase that LTV KPI and we’re here to help. Get nimble with the tech solution that gives you a new way to add value to your customers’ lives and saves marketing teams everywhere from pallets of unusable inserts.
Sign up for early access to the elteve platform today, and print ads for free through the end of 12/31/2022.